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PRODUCT PLACEMENT PROGRAM

We get your brand positioned into top trending fan-favorite content ranging from TV, Feature Films, Music Videos and Streaming Video On Demand.

CONTENT FOR YOUR BRAND TO STAR IN

Lots Of Opportunities

  • Our program is crafted for cannabis brands to provide UNLIMITED product placement opportunities each year in on-target content

Variety Of Ways To Be Featured In Content

  • Options range from scripted storylines, hands on product usage to set dressing or signage

Major Results

  • The results are celebrity implied endorsements that directly engage with your core targeted audience

TYPES OF CONTENT YOUR BRAND CAN BE IN

Case Studies Powered By Hollywood Branded

No Fee Placement

What To Budget: Included In Retainer
  • Usage of branded product within TV, SVOD, and film with no fee paid to the production.
  • This is part of our 12-month retainer program
  • UNLIMITED exposure opportunities

If you are interested in leveraging no-fee opportunities in content, then our year-long retainer program is the right program for you.

Storyline TV & Film

What To Budget: $150k to $500k+
  • Work with writers to build your brand directly into the storyline
  • Here, a fee is paid to production to ensure brand placement
  • You can attend shoots and participate in story outline

Options presented with our Product Placement Program or our Strategy Plan program.  Additional fees required.  

Music Videos

What To Budget: $25k to $250k+
  • One of the most affordable and fastest options for brands
  • Possibility to create music lyric integration
  • Guaranteed seconds and logo visibility
  • Options to create social media layover campaigns

Options presented with our Product Placement Program or our Strategy Plan program.  Additional fees required.

85%

Of people believe product placement marketing works

57%

Bought a product based on seeing the brand on-screen

85%

Report noticing Product Placement in TV, Film & Music

60%

Say they feel more positive about brands seen in content

Talk Shows

What To Budget: $75k to $500k+
  • Top-rated national or local talk, radio, and news programming Save & Exit
  • Segments carefully crafted to feature key brand messaging
  • Receive implied celebrity endorsement from show host(s)

Options presented with our Product Placement Program or our Strategy Plan program.  Additional fees required.  

Video Games

What To Budget: $150k to $500k+
  • Potential partnerships with console, multi-player computer, casual and mobile videos games
  • Typically priced by CPM
  • Option for co-promotional campaigns

Options presented with our Product Placement Program or our Strategy Plan program.  Additional fees required.  

Backstage Sampling

What To Budget: $30k to $150k+
  • Take advantage of behind the scenes opportunities on set
  • Activations fully staffed by Hollyweed Branded and customized to be relevant to your brand
  • Secure photos, testimonials and social media content

These opportunities are presented only with our Product Placement Program, with an additional activation fee. 

YOUR BRAND BECOMES THE CONTENT

The Director yells Action!  The Actors start their scene.  And your brand becomes center stage to the plot, for millions of fans to see.

TV SHOWS

FEATURE FILMS

PODCASTS

MUSIC VIDEOS

INCREASE PRODUCT AWARENESS

REACH NEW TARGETED AUDIENCES

LEVERAGE THE POWER OF CELEBRITY

BUILD YOUR BRAND AUTHORITY

CANNABIS BRANDS WHO CAN PARTICIPATE

Apparel

Bath & Body

Beauty

Books & Gaming

Cannabis

CBD

Concentrates

Delivery Services

Dispensaries

Edibles

Growing Supplies

Hemp Products

Hydroponics

Pet Care

Smoking

Storage

Topicals

Tourism

Vaping

& More!

PRODUCT PLACEMENT EXPLAINED

There are 3 main types of placements: Visual, Verbal and Signage. Product Placement is not guaranteed unless a fee is paid to the production, and we suggest targeting multiple opportunities to obtain strong results.

The other option is Brand Integration where a fee is paid to the production company to help guarantee exposure.  This is great for Music Videos and Feature Films – but many TV series do not accept fees without a 6 to 7 figure ad buy.  Which does not work for cannabis brands. However, good ‘ole fashioned relationships are the big win for cannabis brands – and getting your brand in front of the right decision makers is what our agency rocks at. Here are a few other benefits our team brings to our clients…

WHAT’S INCLUDED IN YOUR RETAINER PROGRAM

STRATEGY & PROGRAM PLANNING

ON SET COORDINATION

ON SET CLIENT VISITS

INSURANCE CERTIFICATES SECURED

CUSTOMIZED BRAND OVERVIEW

HAND DELIVERY OR SHIPMENT

INVENTORY TRACKING

IMPRESSION REACH

ON PREMISE WAREHOUSING

PRODUCT RETURN FROM SET

REPORTING (VIDEO, STILL IMAGE)

PROGRAM RETURN VALUE

OPPORTUNITY OVERVIEW

TEAM CONFERENCE CALLS

PRIMARY AGENCY POINT ASSIGNED

FEE OPPORTUNITIES PRESENTED

SOCIAL MEDIA ASSETS PROVIDED 

Brands Use Provided “Confirmed” On Screen Content To:

  • Show off new on screen confirmed exposure
  • Repurpose again in the future for #TBT #FBF or teasers about upcoming placements or new seasons of favorite shows

Brands Use Provided “Behind The Scenes” Branded Content To:

  • Show their “Hollywood” presence, the brand behind the scenes and tease future product placement exposures

Choose Your Hollyweed Branded Product Placement Program

PRODUCT PLACEMENT PROGRAM OPTIONS

Strategy Plan Program (Fee Only Opportunities) vs. Product Placement Retainer Program (Free + Fee Opportunities)

Additional Information

Activation fee charged for contracting and activating larger partnerships. Pre-defined budget range to be established for all sponsorship fee-based initiatives. Pricing in charts may not be the accurate price for your program. Final pricing will be provided after further discussion, based on overall goals.

Brands Celebs Love Gift Bag Program

Hollyweed Branded’s Celebrity & Influencer Gift Bag Program hand delivers your brand to celebrities. Your social media handles and hashtags are included to encourage celebs to share their love of your product.

Event Sponsor

Hollyweed Branded will make your brand red-carpet ready with partnerships with celebrity driven opportunities ranging from award shows, film festivals, premiere parties and private A-Lister insider events.

VIP Influencer Partnership Program

Our turnkey Influencer Marketing Program is fully customizable to target the influencers who matter the most to your brand - from nano to micro to macro to celebrity.

Branded Content Creation

Our branded content team of editors, videographers and photographers are at the ready to create your brand-owned content for your social and digital platforms.

Celebrities & Influencer Partnerships

We offer custom programs targeting celebrities & influencers with larger fan bases.  Pricing is determined by follower reach, individual person, fame level, and type of branded content to be created. 

DIY Influencer Partnerships

Not quite ready to sign on to one of our Influencer Programs? We offer a class series for you and your team to learn the best practices in Celebrity and Influencer Marketing partnerships. 

ADDITIONAL AGENCY SERVICES

Social Media

Our team offers several tiers of social media support, ranging from full service comprehensive social management, limited key platform management, follower engagement and content posting. Or we can help socially amplify one of your Hollyweed Branded partnerships.

Learn More

Inbound

Our team provides Inbound Marketing consultation and program oversight, creating marketing funnels that drive to your website.  Services include software set-up, content creation, blog writing, e-news letters, landing page development.  Certified Hubspot Partner.

Learn More

PR + Media

Our team offers your brand full service year-round digital and print public relations services inclusive of advetorial and earned media PR content partnerships, and trade show media attendee assistance.  Or, we can simply come on board to help amplify one of your Hollyweed Branded partnerships.

 

Get Ready To Start Leveraging The Power Of Hollywoody

Schedule A Call Here - Or Drop Us A Note Below!

Hollyweed Branded Inquiry

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