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CELEBRITY PARTNERSHIP PROGRAM

We partner your cannabis brand with top-tier celebrities ranging from actors, athletes, music artists, industry moguls, personalities and household name social influencers.

 

WE LEVERAGE STAR POWER

Media Attention

Our programs are crafted for cannabis brands to create celebrity partnerships which get media attention.

Variety Of Partnership Options

Options include celebrity endorsements, event activations, social posts, licensing extensions and event attendance.

Major Results

The results are celebrity partnerships that directly impact and engage with your core targeted audience.

WAYS TO USE THE POWER OF CELEBRITY

Case Studies Powered By Hollywood Branded

CELEBRITY EVENT APPEARANCE

What To Budget: $15k to $150k+
  • We strategize, research, negotiate and contract to have celebrities attend your events. 
  • Their appearances not only highlight your brand, but also drive press to the event.  
  • Just remember – you’ll be expected to pay all travel associated costs, driver, hair and makeup.

CELEBRITIES IN YOUR BRAND ADVERTISING

What To Budget: $50k to $10 Million+
  • Use the power of celebrity endorsements in your latest ad campaign, and watch the buzz grow that much louder.
  • Hollyweed Branded will oversee the creation and activation of celebrity endorsement strategy, outreach and implementation plan, negotiate contract and deliverables, monitor the campaign, and tweak strategy as needed on a continual basis.
  • Endorsements can be used in broadcast or print  media, online across social  platforms, in-person at events, as part of retail store displays or even through custom licensed product lines.

CELEBRITY PRODUCT GIFTING

What To Budget:  $25k+
  • Get your brand into the hands of relevant celebrities to use in real life – create relationships and gain potential media outlet coverage.
  • We work with celebrity talent to create partnerships for your brand through their management, publicists, agents and directly on sets, building brand ambassadors to build partnerships with your brand.
  • Check out our Brands Celebs Love gift bag program as an alternative option.

TYPICAL CELEBRITY ENDORSEMENT RATES

Case Studies Powered By Hollywood Branded

A-LIST TALENT

Budget in the $1M – $15M + range

The very top actors, musicians and athletes. 

B-LIST TALENT

Budget in the $250K – $3M + range

Well known popular celebrities that are familiar faces, or who once were at the very top of their game. 

C-LIST TALENT

Budget in the $50K – $250K + range

Those recognizable faces that often have very strong fan bases, but may not ever be at the very top. 

D-LIST TALENT

Budget in the $25k + range

TV stars and personalities that are common household names, or who appeal to very niche audiences.

 

MORE WAYS…

CELEBRITY SOCIAL POSTINGS

What To Budget:  $30k – $250k+
  • Use a celebrity’s social media audience to grow your brand’s by creating single or multi-post campaigns.
  • Hollyweed Branded will partner your brand with celebrities and major influencers who align to you target demo.
  • To create successful campaigns, we measure:
    • The content engagement rate.
    • The reach of influencer(s).
    • The quality of content created.
    • How much content is created (and can be repurposed on your social platforms).
    • Number of hashtags mentioning your brand.
    • The increase in social traffic to your social platforms.
    • The increase in website traffic to your website via Google Analytics.
    • The amount of secured digital media coverage (measuring impressions and engagement metrics).

CELEBRITY GIFTING LOUNGES

What To Budget $25k – $150k+
  • Celebrity gifting lounges provide opportunities to directly get your brand into attending celebrity and influencer’s hands – along with the ability to get photos and testimonials for your social media platforms, and potential media coverage.
  • Hollyweed Branded strategizes, researches, negotiates and builds fully turnkey and staffed celebrity gifting lounge events
  • Our team fully activates each event – from working with you to design the space, to handling press and celebrity. .interactions and getting product photos with celebrities.
  • Talent types are typically ‘B/C/D’ level. 
  • Product giveaways range from 100 to 250 Quantity.  
  • On site potential media coverage and press sampling.  
  • 6’, 12’ or 18’ display area for your product and signage.
  • Options exist for title sponsorship – and more press.

CELEBRITY EVENT GIFT BAGS

What To Budget: $2.5k – $30k

  • Hollyweed Branded will coordinate opportunities for your cannabis brand to be placed in celebrity gift bags at a wide range of events
  • This is the lowest cost-of-entry option to get your product into the hands of celebrities
  • Our team will present options for gift bag inclusion ranging from award shows, film festivals and private events, as well as nominee and presenter gift bags to A-list celebrities
  • Bag sponsorship options may be available with on-bag logo
  • There may be possible social media or photo takeaways
  • You will need to plan for 30 to 1,000 product quantity range typically

WHAT CELEBRITIES BASE THEIR FEE ON

Partnership Time Requirements

What they need to do for the partnership – the amount of time required from them. For your partnership you will need them for a photo shoot.  They do not supply pictures otherwise.

Brand Category

What category of partnerships they will not be able to work with based on working with Readers.com. 

As an example a chocolate flavored caffeine infused product would mean that chocolate, candy, energy drinks and coffee products will likely not want to work with the celebrity during the campaign, even if the brand was to allow it.  You ‘buy out’ at least a portion of those other categories too.

Campaign Time Period

The length of the campaign – determine if this a three month, six month, year or multiple year partnership.  And also decide what the celebrity needs to do each year to maintain the partnership.

Brands Celebs Love Gift Bag Program

Hollyweed Branded’s Celebrity & Influencer Gift Bag Program hand delivers your brand to celebrities. Your social media handles and hashtags are included to encourage celebs to share their love of your product.

SIX STEPS TO SUCCESS

Trusted Celebrity

Choose a celebrity that is trusted already by their fan base, and who is organic to your brand.

Targeted To Your Demographic

Make sure the celebrity is a natural fit to the target demographic you want your brand to reach.

Size Doesn't Matter Always

The celebrity doesn’t have to be massive to create engagement. Smaller niche celebrities may have more pull for your brand than one with ten million followers.

Authenticity Matters

The goal is to work with the celebrity to create the right authentic voice and feel to the partnership. Everyone knows the celebrity is being paid. But they still need to appear to naturally be a fan of your brand.

Know What You Are Asking For

Present all of your ‘asks’ upfront in the initial offer. Don’t add things on later – it will cost you.

Have A Planned Budget

With exception to seeding product, you are going to pay a flat fee for the partnership, based on the caliber of the celebrity and the overall ask. Have a budget in mind in order to narrow options.

CANNABIS BRANDS WHO CAN PARTICIPATE

Apparel

Bath & Body

Beauty

Books & Gaming

Cannabis

CBD

Concentrates

Delivery Services

Dispensaries

Edibles

Growing Supplies

Hemp Products

Hydroponics

Pet Care

Smoking

Storage

Topicals

Tourism

Vaping

& More!

SO YOU WANT TO OFFER EQUITY…

Don’t plan on that being easy.  Typically celebrities will not work on an equity basis as the people who are doing the work of creating the partnership – the talent agent, manager, publicist, all need to be paid.  They won’t even present the offer to the celebrity.

With equity there is no guarantee to safeguard the celebrity success, and too many variables.  They do not feel they should risk their own brand as they cannot control what you do with yours. 

Where an equity relationship will work is when there is a pre-agreed amount of cash fee paid, supplemented with equity for going the extra mile – bumps along the way.  Our agency believes these should only be considered for long term partnerships over several years.

CHOOSE YOUR HOLLYWEED BRANDED CELEBRITY PROGRAM

CELEBRITY ENDORSEMENT PARTNERSHIP PROGRAM OPTIONS

Additional Information

Activation fee charged for contracting and activating larger partnerships. Pre-defined budget range to be established for all sponsorship fee-based initiatives. Pricing in charts may not be the accurate price for your program. Final pricing will be provided after further discussion, based on overall goals.

CELEBRITY GIFT BAG PROGRAM OPTIONS

Learn More Here             

Additional Information

Weight of product and size may affect delivery fees.  Pricing will be quoted prior to program start. Higher fees may apply based on customization needs, including sizing or fulfillment needs.  Activation fee charged for Celebrity Endorsement. Pre-defined budget range to be established for all endorsement and sponsorship fee-based initiatives.

VIP Influencer Partnership Program

Our turnkey Influencer Marketing Program is fully customizable to target the influencers who matter the most to your brand - from nano to micro to macro to celebrity.

Event Sponsor

Hollyweed Branded will make your brand red-carpet ready with partnerships with celebrity driven opportunities ranging from award shows, film festivals, premiere parties and private A-Lister insider events.

Product Placement

Ready to get your products and signage into movies, TV shows, podcasts or music videos?  Then check out our turnkey Product Placement options!

Branded Content Creation

Our branded content team of editors, videographers and photographers are at the ready to create your brand-owned content for your social and digital platforms.

DIY Influencer Partnerships

Not quite ready to sign on to one of our Influencer Programs? We offer a class series for you and your team to learn the best practices in Celebrity and Influencer Marketing partnerships. 

ADDITIONAL AGENCY SERVICES

Social Media

Our team offers several tiers of social media support, ranging from full service comprehensive social management, limited key platform management, follower engagement and content posting. Or we can help socially amplify one of your Hollyweed Branded partnerships.

Learn More

Inbound

Our team provides Inbound Marketing consultation and program oversight, creating marketing funnels that drive to your website.  Services include software set-up, content creation, blog writing, e-news letters, landing page development.  Certified Hubspot Partner.

Learn More

PR + Media

Our team offers your brand full service year-round digital and print public relations services inclusive of advetorial and earned media PR content partnerships, and trade show media attendee assistance.  Or, we can simply come on board to help amplify one of your Hollyweed Branded partnerships.

 

Get Ready To Start Leveraging The Power Of Hollywoody

Schedule A Call Here - Or Drop Us A Note Below!

Hollyweed Branded Inquiry

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