CELEBRITY PARTNERSHIP PROGRAM
We partner your cannabis brand with top-tier celebrities ranging from actors, athletes, music artists, industry moguls, personalities and household name social influencers.
WE LEVERAGE STAR POWER
Media Attention
Our programs are crafted for cannabis brands to create celebrity partnerships which get media attention.
Variety Of Partnership Options
Options include celebrity endorsements, event activations, social posts, licensing extensions and event attendance.
Major Results
The results are celebrity partnerships that directly impact and engage with your core targeted audience.
WAYS TO USE THE POWER OF CELEBRITY
CELEBRITY EVENT APPEARANCE
What To Budget: $15k to $150k+
- We strategize, research, negotiate and contract to have celebrities attend your events.
- Their appearances not only highlight your brand, but also drive press to the event.
- Just remember – you’ll be expected to pay all travel associated costs, driver, hair and makeup.
CELEBRITIES IN YOUR BRAND ADVERTISING
What To Budget: $50k to $10 Million+
- Use the power of celebrity endorsements in your latest ad campaign, and watch the buzz grow that much louder.
- Hollyweed Branded will oversee the creation and activation of celebrity endorsement strategy, outreach and implementation plan, negotiate contract and deliverables, monitor the campaign, and tweak strategy as needed on a continual basis.
- Endorsements can be used in broadcast or print media, online across social platforms, in-person at events, as part of retail store displays or even through custom licensed product lines.
CELEBRITY PRODUCT GIFTING
What To Budget: $25k+
- Get your brand into the hands of relevant celebrities to use in real life – create relationships and gain potential media outlet coverage.
- We work with celebrity talent to create partnerships for your brand through their management, publicists, agents and directly on sets, building brand ambassadors to build partnerships with your brand.
- Check out our Brands Celebs Love gift bag program as an alternative option.
TYPICAL CELEBRITY ENDORSEMENT RATES
A-LIST TALENT
Budget in the $1M – $15M + range
The very top actors, musicians and athletes.
B-LIST TALENT
Budget in the $250K – $3M + range
Well known popular celebrities that are familiar faces, or who once were at the very top of their game.
C-LIST TALENT
Budget in the $50K – $250K + range
Those recognizable faces that often have very strong fan bases, but may not ever be at the very top.
D-LIST TALENT
Budget in the $25k + range
TV stars and personalities that are common household names, or who appeal to very niche audiences.
CANNABIS FRIENDLY CELEBS
Kirsten Dunst
Wiz Khalifa
Cara Delevingne
Kevin Smith
Megan Fox
Kathy Bates
Cameron Diaz
Jay Z
Bill Maher
Tyra Banks
Snoop Dogg
Pete Davidson
Will.i.AM
Paris Jackson
Whoopi Golberb
Anna Faris
Sarah Silverman
Rick Ross
Amy Schumer
Miley Cyrus
Jennifer Aniston
Rihanna
Willy Nelson
Lil Wayne
Bella Thorne
Kristen Stewart
Seth Rogen
Lady Gaga
Leonardo DiCaprio
Charlize Theron
MORE WAYS…
CELEBRITY SOCIAL POSTINGS
What To Budget: $30k – $250k+
- Use a celebrity’s social media audience to grow your brand’s by creating single or multi-post campaigns.
- Hollyweed Branded will partner your brand with celebrities and major influencers who align to you target demo.
- To create successful campaigns, we measure:
- The content engagement rate.
- The reach of influencer(s).
- The quality of content created.
- How much content is created (and can be repurposed on your social platforms).
- Number of hashtags mentioning your brand.
- The increase in social traffic to your social platforms.
- The increase in website traffic to your website via Google Analytics.
- The amount of secured digital media coverage (measuring impressions and engagement metrics).
CELEBRITY GIFTING LOUNGES
What To Budget $25k – $150k+
- Celebrity gifting lounges provide opportunities to directly get your brand into attending celebrity and influencer’s hands – along with the ability to get photos and testimonials for your social media platforms, and potential media coverage.
- Hollyweed Branded strategizes, researches, negotiates and builds fully turnkey and staffed celebrity gifting lounge events
- Our team fully activates each event – from working with you to design the space, to handling press and celebrity. .interactions and getting product photos with celebrities.
- Talent types are typically ‘B/C/D’ level.
- Product giveaways range from 100 to 250 Quantity.
- On site potential media coverage and press sampling.
- 6’, 12’ or 18’ display area for your product and signage.
- Options exist for title sponsorship – and more press.
CELEBRITY EVENT GIFT BAGS
What To Budget: $2.5k – $30k
- Hollyweed Branded will coordinate opportunities for your cannabis brand to be placed in celebrity gift bags at a wide range of events
- This is the lowest cost-of-entry option to get your product into the hands of celebrities
- Our team will present options for gift bag inclusion ranging from award shows, film festivals and private events, as well as nominee and presenter gift bags to A-list celebrities
- Bag sponsorship options may be available with on-bag logo
- There may be possible social media or photo takeaways
- You will need to plan for 30 to 1,000 product quantity range typically
WHAT CELEBRITIES BASE THEIR FEE ON
Partnership Time Requirements
What they need to do for the partnership – the amount of time required from them. For your partnership you will need them for a photo shoot. They do not supply pictures otherwise.
Brand Category
What category of partnerships they will not be able to work with based on working with Readers.com.
As an example a chocolate flavored caffeine infused product would mean that chocolate, candy, energy drinks and coffee products will likely not want to work with the celebrity during the campaign, even if the brand was to allow it. You ‘buy out’ at least a portion of those other categories too.
Campaign Time Period
The length of the campaign – determine if this a three month, six month, year or multiple year partnership. And also decide what the celebrity needs to do each year to maintain the partnership.
Brands Celebs Love Gift Bag Program
Hollyweed Branded’s Celebrity & Influencer Gift Bag Program hand delivers your brand to celebrities. Your social media handles and hashtags are included to encourage celebs to share their love of your product.
SIX STEPS TO SUCCESS
Trusted Celebrity
Choose a celebrity that is trusted already by their fan base, and who is organic to your brand.
Targeted To Your Demographic
Make sure the celebrity is a natural fit to the target demographic you want your brand to reach.
Size Doesn't Matter Always
The celebrity doesn’t have to be massive to create engagement. Smaller niche celebrities may have more pull for your brand than one with ten million followers.
Authenticity Matters
The goal is to work with the celebrity to create the right authentic voice and feel to the partnership. Everyone knows the celebrity is being paid. But they still need to appear to naturally be a fan of your brand.
Know What You Are Asking For
Present all of your ‘asks’ upfront in the initial offer. Don’t add things on later – it will cost you.
Have A Planned Budget
With exception to seeding product, you are going to pay a flat fee for the partnership, based on the caliber of the celebrity and the overall ask. Have a budget in mind in order to narrow options.
CANNABIS BRANDS WHO CAN PARTICIPATE
Apparel
Bath & Body
Beauty
Books & Gaming
Cannabis
CBD
Concentrates
Delivery Services
Dispensaries
Edibles
Growing Supplies
Hemp Products
Hydroponics
Pet Care
Smoking
Storage
Topicals
Tourism
Vaping
& More!
SO YOU WANT TO OFFER EQUITY…
Don’t plan on that being easy. Typically celebrities will not work on an equity basis as the people who are doing the work of creating the partnership – the talent agent, manager, publicist, all need to be paid. They won’t even present the offer to the celebrity.
With equity there is no guarantee to safeguard the celebrity success, and too many variables. They do not feel they should risk their own brand as they cannot control what you do with yours.
Where an equity relationship will work is when there is a pre-agreed amount of cash fee paid, supplemented with equity for going the extra mile – bumps along the way. Our agency believes these should only be considered for long term partnerships over several years.
CHOOSE YOUR HOLLYWEED BRANDED CELEBRITY PROGRAM
CELEBRITY ENDORSEMENT PARTNERSHIP PROGRAM OPTIONS
Single Project Celebrity Partnership
3 Month Program- We work with your team to build larger celebrity partnerships and licensing extensions inclusive of strategy, research, outreach and negotiation of endorsement deal partnership
- This program option is for brands seeking a single endorsement partnership within a 12 month period.
A-Lister Celebrity Partnerships
12 Month Program- Hollywood Insider Brands Celebs Love gift bag program +
- Rising Star program +
- Celebrity Endorsement program – We work with your team to build larger celebrity partnerships and licensing extensions inclusive of strategy, research, outreach and negotiation of endorsement deal partnership
Strategy Plan Building
Up To 12 Months Of Opportunities- We work with your team to build larger celebrity partnerships and licensing extensions inclusive of strategy, research, outreach and negotiation of endorsement deal partnership
- This program option is for brands seeking multiple endorsement partnerships within a 12 month period.
Additional Information
CELEBRITY GIFT BAG PROGRAM OPTIONS
Fervent Fan
6 Month Trial Program- Brands Celebs Love gift bag program
Hollywood Insider
12 Month Program- Brands Celebs Love gift bag program
Rising Star
+ Events- Hollywood Insider Brands Celebs Love gift bag program +
- Access to Hollywood insider event gift bag opportunities at award shows, festivals, parties and other celebrity driven events +
- Presentation of event & celebrity sponsorships
Additional Information
VIP Influencer Partnership Program
Our turnkey Influencer Marketing Program is fully customizable to target the influencers who matter the most to your brand - from nano to micro to macro to celebrity.
Event Sponsor
Hollyweed Branded will make your brand red-carpet ready with partnerships with celebrity driven opportunities ranging from award shows, film festivals, premiere parties and private A-Lister insider events.
Product Placement
Ready to get your products and signage into movies, TV shows, podcasts or music videos? Then check out our turnkey Product Placement options!
Branded Content Creation
Our branded content team of editors, videographers and photographers are at the ready to create your brand-owned content for your social and digital platforms.
DIY Influencer Partnerships
Not quite ready to sign on to one of our Influencer Programs? We offer a class series for you and your team to learn the best practices in Celebrity and Influencer Marketing partnerships.
ADDITIONAL AGENCY SERVICES
Social Media
Our team offers several tiers of social media support, ranging from full service comprehensive social management, limited key platform management, follower engagement and content posting. Or we can help socially amplify one of your Hollyweed Branded partnerships.
Inbound
Our team provides Inbound Marketing consultation and program oversight, creating marketing funnels that drive to your website. Services include software set-up, content creation, blog writing, e-news letters, landing page development. Certified Hubspot Partner.
PR + Media
Our team offers your brand full service year-round digital and print public relations services inclusive of advetorial and earned media PR content partnerships, and trade show media attendee assistance. Or, we can simply come on board to help amplify one of your Hollyweed Branded partnerships.
Get Ready To Start Leveraging The Power Of Hollywoody
Schedule A Call Here - Or Drop Us A Note Below!