PRODUCT PLACEMENT PROGRAM
We get your brand positioned into top trending fan-favorite content ranging from TV, Feature Films, Music Videos and Streaming Video On Demand.
CONTENT FOR YOUR BRAND TO STAR IN
Lots Of Opportunities
- Our program is crafted for cannabis brands to provide UNLIMITED product placement opportunities each year in on-target content
Variety Of Ways To Be Featured In Content
- Options range from scripted storylines, hands on product usage to set dressing or signage
Major Results
- The results are celebrity implied endorsements that directly engage with your core targeted audience
TYPES OF CONTENT YOUR BRAND CAN BE IN
No Fee Placement
What To Budget: Included In Retainer
- Usage of branded product within TV, SVOD, and film with no fee paid to the production.
- This is part of our 12-month retainer program
- UNLIMITED exposure opportunities
If you are interested in leveraging no-fee opportunities in content, then our year-long retainer program is the right program for you.
Storyline TV & Film
What To Budget: $150k to $500k+
- Work with writers to build your brand directly into the storyline
- Here, a fee is paid to production to ensure brand placement
- You can attend shoots and participate in story outline
Options presented with our Product Placement Program or our Strategy Plan program. Additional fees required.
Music Videos
What To Budget: $25k to $250k+
- One of the most affordable and fastest options for brands
- Possibility to create music lyric integration
- Guaranteed seconds and logo visibility
- Options to create social media layover campaigns
Options presented with our Product Placement Program or our Strategy Plan program. Additional fees required.
85%
Of people believe product placement marketing works
57%
Bought a product based on seeing the brand on-screen
85%
Report noticing Product Placement in TV, Film & Music
60%
Say they feel more positive about brands seen in content
Talk Shows
What To Budget: $75k to $500k+
- Top-rated national or local talk, radio, and news programming Save & Exit
- Segments carefully crafted to feature key brand messaging
- Receive implied celebrity endorsement from show host(s)
Options presented with our Product Placement Program or our Strategy Plan program. Additional fees required.
Video Games
What To Budget: $150k to $500k+
- Potential partnerships with console, multi-player computer, casual and mobile videos games
- Typically priced by CPM
- Option for co-promotional campaigns
Options presented with our Product Placement Program or our Strategy Plan program. Additional fees required.
Backstage Sampling
What To Budget: $30k to $150k+
- Take advantage of behind the scenes opportunities on set
- Activations fully staffed by Hollyweed Branded and customized to be relevant to your brand
- Secure photos, testimonials and social media content
These opportunities are presented only with our Product Placement Program, with an additional activation fee.
YOUR BRAND BECOMES THE CONTENT
The Director yells Action! The Actors start their scene. And your brand becomes center stage to the plot, for millions of fans to see.
TV SHOWS
FEATURE FILMS
PODCASTS
MUSIC VIDEOS
INCREASE PRODUCT AWARENESS
REACH NEW TARGETED AUDIENCES
LEVERAGE THE POWER OF CELEBRITY
BUILD YOUR BRAND AUTHORITY
HOW IT HAPPENS
What We Do:
- Create educational overviews that properly inform the Hollywood community about your brand
- Get your brand in front of decision makers on the top Hollywood sets
- Source multiple opportunities that are on target to your marketing goals
- Negotiate the opportunity with the production team to ensure the best exposure
- Deliver product to the production for the shoot
- Screen for on-screen usage of your brand in the partnered content
CANNABIS BRANDS WHO CAN PARTICIPATE
Apparel
Bath & Body
Beauty
Books & Gaming
Cannabis
CBD
Concentrates
Delivery Services
Dispensaries
Edibles
Growing Supplies
Hemp Products
Hydroponics
Pet Care
Smoking
Storage
Topicals
Tourism
Vaping
& More!
PRODUCT PLACEMENT EXPLAINED
There are 3 main types of placements: Visual, Verbal and Signage. Product Placement is not guaranteed unless a fee is paid to the production, and we suggest targeting multiple opportunities to obtain strong results.
The other option is Brand Integration where a fee is paid to the production company to help guarantee exposure. This is great for Music Videos and Feature Films – but many TV series do not accept fees without a 6 to 7 figure ad buy. Which does not work for cannabis brands. However, good ‘ole fashioned relationships are the big win for cannabis brands – and getting your brand in front of the right decision makers is what our agency rocks at. Here are a few other benefits our team brings to our clients…
WHAT’S INCLUDED IN YOUR RETAINER PROGRAM
STRATEGY & PROGRAM PLANNING
ON SET COORDINATION
ON SET CLIENT VISITS
INSURANCE CERTIFICATES SECURED
CUSTOMIZED BRAND OVERVIEW
HAND DELIVERY OR SHIPMENT
INVENTORY TRACKING
IMPRESSION REACH
ON PREMISE WAREHOUSING
PRODUCT RETURN FROM SET
REPORTING (VIDEO, STILL IMAGE)
PROGRAM RETURN VALUE
OPPORTUNITY OVERVIEW
TEAM CONFERENCE CALLS
PRIMARY AGENCY POINT ASSIGNED
FEE OPPORTUNITIES PRESENTED
PRODUCT PLACEMENT REPORTING
- Our reporting is provided per a single exposure, monthly or quarterly basis dependent upon your program.
- Detailed overview of activation is provided on Pending Activity.
- Confirmed exposures are accompanied with video and/or still images.
- Detailed overview is provided on Confirmed Activity with extensive metrics including viewership and exposure $$$ Value.
- CPM against program cost and activation fees.
- Case Study One Pager recap provided for top confirmed activity to easily share.
- Social Media Posts included for each confirmed exposure, with image and suggested text.
- Yearly Sizzle Reel option set to music; showcasing best activations
- ROI is based on length of time on screen, overall audience reach, type of on-screen exposure, key features included, character association, logo exposure and more.
- Measurement criteria: placement type, number of visuals/mentions, impressions, length of exposure and estimated media value, overall dollar value, retention, increase in positive brand feelings and increased purchase intent.
- Reporting and video highlights are available 15 – 30 days after the close of each month.
SOCIAL MEDIA ASSETS PROVIDED
Brands Use Provided “Confirmed” On Screen Content To:
- Show off new on screen confirmed exposure
- Repurpose again in the future for #TBT #FBF or teasers about upcoming placements or new seasons of favorite shows
Brands Use Provided “Behind The Scenes” Branded Content To:
- Show their “Hollywood” presence, the brand behind the scenes and tease future product placement exposures
Choose Your Hollyweed Branded Product Placement Program
PRODUCT PLACEMENT PROGRAM OPTIONS
Strategy Plan Program (Fee Only Opportunities) vs. Product Placement Retainer Program (Free + Fee Opportunities)
Single Brand Strategy Plan Building
Agency Ideas & Opportunities- We work with your team to build larger branded content partnerships and storyline integrations in TV series, Feature Films and Music Videos, with promotional and social media extensions
- Our programs are inclusive of strategy, research, outreach and negotiation of partnership deal
- We introduce your brand to Hollywood decision makers, opening doors to conversations and relationships that will pay out for years to come
- We research, negotiate and present fully vetted options, along with the costs to participate
- We present the opportunities to your team, and upon project approval, will move forward with activation
Multiple Brand Strategy Plan Building
Helping Your Agency Grow- Same services as Single Brand Strategy Plan Building +
- Strategy building and on-going monthly ideas for up to 3 agency client brands
- Agency new business idea development assistance around branded content and celebrity partnerships for brands in pitch
- Quarterly agency meeting on best practices and entertainment marketing landscape for following 12 – 18 month time period
Agency Training + Ideas
Teaching Your Team How To Do- Same services as:
- Single Brand Strategy Plan Building +
- Multiple Brand Strategy Plan Building +
- Plus:
- Yearly two day in-person agency “how-to” training at your office location for up to 10 team members. Our executive team members provide the training along with Hollywood Branded’s educational resources of online classes and books (Valued at $5,000+ per attendee)
- Your team members have 24/7 access to our online training course materials, along with 1×1 monthly supplemental training calls.
Additional Information
Brands Celebs Love Gift Bag Program
Hollyweed Branded’s Celebrity & Influencer Gift Bag Program hand delivers your brand to celebrities. Your social media handles and hashtags are included to encourage celebs to share their love of your product.
Event Sponsor
Hollyweed Branded will make your brand red-carpet ready with partnerships with celebrity driven opportunities ranging from award shows, film festivals, premiere parties and private A-Lister insider events.
VIP Influencer Partnership Program
Our turnkey Influencer Marketing Program is fully customizable to target the influencers who matter the most to your brand - from nano to micro to macro to celebrity.
Branded Content Creation
Our branded content team of editors, videographers and photographers are at the ready to create your brand-owned content for your social and digital platforms.
Celebrities & Influencer Partnerships
We offer custom programs targeting celebrities & influencers with larger fan bases. Pricing is determined by follower reach, individual person, fame level, and type of branded content to be created.
DIY Influencer Partnerships
Not quite ready to sign on to one of our Influencer Programs? We offer a class series for you and your team to learn the best practices in Celebrity and Influencer Marketing partnerships.
ADDITIONAL AGENCY SERVICES
Social Media
Our team offers several tiers of social media support, ranging from full service comprehensive social management, limited key platform management, follower engagement and content posting. Or we can help socially amplify one of your Hollyweed Branded partnerships.
Inbound
Our team provides Inbound Marketing consultation and program oversight, creating marketing funnels that drive to your website. Services include software set-up, content creation, blog writing, e-news letters, landing page development. Certified Hubspot Partner.
PR + Media
Our team offers your brand full service year-round digital and print public relations services inclusive of advetorial and earned media PR content partnerships, and trade show media attendee assistance. Or, we can simply come on board to help amplify one of your Hollyweed Branded partnerships.
Get Ready To Start Leveraging The Power Of Hollywoody
Schedule A Call Here - Or Drop Us A Note Below!